Regulation of the gaming sphere aims to reduce negative harm to society and develop uniform federal standards that will allow for better control of the market.
Unprecedented changes could soon shake up the world of online betting in the US. Congressman Paul Tonko of New York has introduced a legislative initiative that he says is designed to protect public health and welfare.
The proposed bill, the “SAFE Bet Act” (Supporting Accessibility and Fairness in Every Bet), aims to establish federal standards for advertising, accessibility and the use of artificial intelligence by betting companies. Interestingly, a similar initiative has been attempted before but was not well supported.
Advertising restrictions
If the bill is passed, large-scale changes in the advertising sphere of online betting are expected. Major market players such as Mostbet, Parimatch and 1Win may have to find new ways to make themselves known. Key provisions include:
- prohibition of advertising of bookmakers during the broadcasting of sporting events;
- prohibition of advertising that encourages gambling, such as promotions with bonus bets or higher odds.
These measures are designed to reduce the impact of intrusive advertising on players’ perceptions and reduce the risks of gambling addiction.
Limits and checks
- The bill also addresses accessibility and player controls:
- Limiting the number of deposits to five within 24 hours;
- compulsory verification of players’ solvency before placing large bets;
- a ban on the use of credit cards to fund accounts.
Such measures are aimed at preventing excessive spending and ensuring the financial stability of players. As a rule, in the case of Mostbet Registration or other well-known bookmakers, players already have a lot of tools for self-restriction. But perhaps in the future the number of these tools will only increase.
Artificial intelligence is banned
One of the most revolutionary proposals is a complete ban on the use of artificial intelligence (AI) by bookmakers. This includes:
- A ban on tracking player habits using AI for targeted marketing;
- a ban on the use of AI to create betting markets such as micro betting.
These provisions are designed to limit AI interference in the game and protect players from manipulation.
Conclusions
The SAFE Bet Act bill opens a new chapter in the regulation of online betting in the US. Its supporters believe that adopting these measures will ensure a safer and more responsible gaming environment, without limiting players’ freedom of choice. But many industry experts have expressed concerns about the possible negative effects on business. The debate is just beginning, and the final outcome of this legislative initiative remains unclear. Stay tuned for more information on the upcoming changes.
