Support the Amore Pizzeria & Italian Kitchen in Armonk
A new customer for Amore Pizzeria and Italian Kitchen, with the Israeli Flag flying in the background. Photo from Facebook
By Dan Murphy
Note: We found out about this restaurant after reading a story by Martin Wilbur it in the Westchester Examiner.
The Amore Pizzeria and Italian Kitchen in Armonk recently received some protests when they decided to hang an Israeli flag outside their restaurant after the attacks by Hamas against Israel on Oct. 7. Owner Mark Mazzotta said that while he expected some negative reaction, he received a larger than expected protest and boycott, with some customers walking out, cancelling reservations, and refusing to pay for their orders.
Mazzotta was obviously nervous about the initial response but has refused to take down the flag. All he wanted to do was support the Jewish community and his loyal customers for 30 years. But now the Armonk community have rallied to support Amore, with a increased number of customers coming in to offer their support with the purchase of a meal. Customers have come from Scarsdale and beyond, including this reporter, who bought a tasty Chicken Francese dinner.
The owner repeated to me what he told another reporter, “You don’t have to be Jewish to support Israel.”
Support the Amore Pizzeria & Kitchen if you feel the urge to do so. They are located at 1 Kent Place, in Armonk, phone number 914-273-3535.
And remember, boycotts can work both ways. A similar boycott on a Long Island diner for flying the Israeli flag resulted in a outpouring of customers.
