The Town of Yorktown, Yorktown Chamber of Commerce and Yorktown Small Business Association launched a new shop-local campaign on Friday designed to help local businesses during the holidays.
Yorktown: Your Home Base for the Holidays is a multi-platform promotion that celebrates local shopping, dining, and entertainment. The campaign’s goal is to showcase Yorktown as a destination for holiday shopping and entertainment. It includes social-media videos that target various consumer groups and a vanity website called www.yorktownholidays.com that directs the public to the Destination Y site listing the businesses featured in the videos.
“Yorktown has so many things to make your holiday experience that much more special. It’s the only community where you can cut your own Christmas tree. You can shop at one of these amazing local stores. You can go to any of our wonderful local restaurants—all in the same day, all in the same place,” said Supervisor Matt Slater during a launch event at Celtic Aer Gift Shop in Shrub Oak.
Yorktown: Your Home Base for the Holidays is the latest phase of Yorktown’s Destination Y, a multimedia promotional campaign designed by Thompson & Bender of Briarcliff Manor. The Destination Y campaign launched in the summer of 2020 and targeted businesses considering a relocation to a socially distanced environment. This new phase of Destination Y focuses on consumers and local businesses.
“There are so many great things to do in our community. You’ve got great restaurants in Mohegan Lake. You’ve got great specialty food stores in Jefferson Valley. You’ve got a stage that has A Christmas Carol going on in the Heights hamlet,” said Councilman-elect Sergio Esposito, president of the Yorktown Chamber of Commerce.
The five-week hyper-local campaign runs from November 26 to December 31 on social media, digital and print platforms. The consumer targets are residents of Yorktown and surrounding communities in northern Westchester and Putnam counties. The social videos target different demographics, including millennials, families and empty-nesters.
The campaign celebrates activities and retail in several of Yorktown’s five hamlets. Councilman Tom Diana called the Shrub Oak hamlet unique.
“You drive down Main Street and it’s like Mayberry RFD,” said Councilman Diana.
Councilman Ed Lachterman urged Yorktown’s residents to shop local and he vowed to do the same.
“Tonight, we’re going to go hit one of the local restaurants and as soon as I leave here, I’m going to take my wife shopping around town,” Councilman Lachterman said.
