By Dan Murphy
March is Problem Gambling Awareness Month, a timely reminder that legal, regulated sports betting isn’t just about convenience or access—it’s about protecting players. While illegal gambling sites offer zero safeguards, the legal industry has built in tools, policies, and partnerships that put responsible gaming front and center.
In a recent op-ed, More Than Just a Game: How Mobile Betting is Keeping March Madness Safe and Regulated, Jeremy Kudon, President of the Sports Betting Alliance, highlights how the growth of legal mobile betting has done more than just meet demand—it’s helped create a safer environment for fans and a real boost to New York’s economy.
“Last year alone, bets placed on March Madness through legal sportsbooks generated over $85 million for New York State. That money directly supported public education and programs that help those struggling with problem gambling,” Kudon wrote. “With tools to monitor transactions, flag concerning activity, and promote responsible play, legal sportsbooks are able to protect consumers in a way illegal operators never could.”
Today, responsible gaming isn’t just a box to check—it’s a core value shared by legal operators like BetMGM, DraftKings, Fanatics, and FanDuel. These companies have invested tens of millions into responsible gaming initiatives, employing over 200 staff focused solely on player safety and wellbeing.
From the start, players are encouraged to set limits on deposits, wagers, and time spent. They can also take breaks or opt out entirely. These tools aren’t buried in the fine print—they’re integrated into the experience, from onboarding messages to app notifications and ad campaigns.
Technology is also helping detect risky behavior early, allowing RG teams to reach out if someone might be struggling. And it’s not just digital support—players can connect to treatment providers like Kindbridge and Birches Health, or take a quick Gambling Disorder Screener from FanDuel and Kindbridge. Help is always available through resources like 1-800-GAMBLER, which is free, confidential, and available 24/7.
Before legal betting came to New York, there were no protections. Offshore sites like Bovada let anyone bet, no questions asked—no spending limits, no self-exclusion options, no help if things went too far. That’s what we’re trying to prevent.
Problem Gambling Awareness Month is about putting a spotlight on these issues—not just for the industry, but for the people who might be struggling in silence. It’s a chance to remind everyone that resources exist, help is available, and responsible gaming is more than a policy—it’s how this system stays fair, safe, and sustainable.
If you or someone you know needs help, call or text the National Problem Gambling Helpline at 1-800-GAMBLER or visit www.1800gamblerchat.org.