By Dan Murphy
Good news for those of us who shopped at Toys R Us for years until their bankruptcy and closing in 2018. Macy’s has announced a partnership with Toys”R”Us and their parent company WHP Global.
Toys”R”Us kids of all ages can now shop an expansive assortment online from the most globally recognized leader in toys at macys.com/toysrus and in more than 400 Macy’s stores nationwide rolling out in 2022.
“As a Toys”R”Us kid, I could not be more excited to bring this beloved brand that so many of our customers know and love into Macy’s online and to our stores across America,” said Nata Dvir, Macy’s chief merchandising officer. “Our toy business grew exponentially in the past year, with many families looking to inspire their children’s imagination and create meaningful moments together. Toys”R”Us is a globally recognized leader in children’s toys and our partnership allows Macy’s to significantly expand our footprint in that category, while creating more occasions for customers to shop with us across their lifestyles.”
The Toys”R”Us experience at macys.com/toysrus lets shoppers search for the perfect product by age, toy type, character and brand. From perennial favorite toy cars and dolls to STEM-inspired products for creative learners, Macy’s expanded assortment of the hottest and most popular items, including products that highlight inclusivity, discovery and learning, will offer something for every parent and child. Powered by Macy’s, ToysRUs.com will serve as the dedicated authority for all things toys and play, with highly immersive and engaging content that seamlessly connects consumers to the toy offering at macys.com.
Within Toys“R”Us shop-in-shops rolling out to more than 400 Macy’s stores nationwide in 2022, customers will be welcomed by Geoffrey the Giraffe before discovering and playing across dedicated sections by age, interest and category, with interactive experiences, activation centers and iconic elements throughout.
Yehuda Shmidman, Chairman & CEO of WHP Global and Toys“R”Us, commented, “Our partnership with Macy’s marks the greatly anticipated return of Toys”R”Us in the U.S.A., and changes the retail landscape by combining two beloved retail brands together for consumers across the nation in a completely innovative way. We’re thrilled to be launching this new partnership together with Macy’s.”
The Toys”R”Us brand – with its famous jingle “I don’t wanna grow up, I’m a Toys”R”Us kid” and mascot Geoffrey the Giraffe – are synonymous with the joys of childhood for millions around the world. For more than 70 years it has been the most trusted destination for children and parents seeking great toys. Founded by Charles Lazarus, Toys”R”Us became the world’s most beloved toy store and a globally recognized household name in the toy category.
As of July 31, Macy’s Inc. had 512 Macy’s locations, including Yonkers and Jefferson Valley in Westchester County.
In a related story, Sephora recently announced that it was partnering with Kohl’s to sell its beauty products. Kohl’s and Sephora cannot wait to welcome you into more than 70 of the first Sephora at Kohl’s locations, found across the country, opening in August. Occupying more than 2,500 square feet, each Sephora at Kohl’s store will offer a fully-immersive, prestige beauty experience allowing you to explore approximately 125 of the most recognizable and coveted brands in makeup, skin, hair, and fragrance, all in the convenience of your local Kohl’s store.
To further the in-store experience, Sephora-trained Beauty Advisors will be available and eager to provide the excellent customer service Kohl’s is known for with the deep beauty expertise, consultations and assistance in product discovery that Sephora clients love.
This fall, 200 Kohl’s stores, including one in Port Chester, will feature Sephora products, with the Sephora at Kohl’s experience expanding into at least 850 stores by 2023.
