Securing a prime spot in the race to bring a casino to Manhattan, World Trade Center developer Larry Silverstein has taken a decisive step forward by teaming up with Rush Street, a gaming operator already rooted in New York’s casino industry.
Known for operating Rivers Casino and Resort in Schenectady, Rush Street brings valuable experience and local credibility to Silverstein’s ambitious plan to develop the Avenir—a sprawling casino and 46-story mixed-use complex slated for the vacant lot at 11th Avenue and 41st Street.
With the deal now locked in, Silverstein’s casino bid just got a lot more realistic. Landing a major partner gives the whole plan more weight, considering the fierce competition in New York. If approved, the complex would blend high-end gaming with a multi-use concept, aiming to carve out its own spot in the city’s crowded entertainment scene.
In the broader gambling landscape, however, the concept of accessible play has evolved, especially with the rise of online alternatives. While traditional venues like the proposed Avenir promise a full-scale experience, players looking for a more flexible option can check a list of Sweeps Casinos since they provide all popular games with virtual coins—no need for any real financial commitment.
It’s a modern way to enjoy a real casino experience without the hassle, perfect for those who like to keep things casual or play on the go.
Still, despite the shift toward online gaming, Silverstein sees plenty of room for a flagship casino, noting that the partnership has a broader purpose. “Teaming up with Rush Street Gaming and Greenwood Gaming is a big move,” he said last week. “After 40 years on the West Side, we see this project as an opportunity to create jobs, stimulate the economy, and address housing needs. We’re focused on making a real difference in the community.”
The proposed Avenir complex would take up 92,000 square feet just north of the Jacob Javits Convention Center. Silverstein Properties owns the site outright, so once the project gets the go-ahead, construction can start right away. They’re expecting it to create around 4,000 union construction jobs and more than 5,000 permanent positions once it’s up and running.
But landing one of the three downstate casino licenses won’t be easy. Bids are due by June 27, and competition is intense. Related Companies and Wynn Resorts have pitched a $12 billion casino at Hudson Yards, while other developers are eyeing sites in Times Square, near Citi Field in Queens, and even spots in The Bronx and Coney Island.
Tim Drehkoff, CEO of Rush Street Gaming, backed the Avenir project, pointing to Silverstein’s long track record in New York. “We’ve seen how Silverstein Properties can transform a space, and our past projects have shown we know how to make destination casinos work. We’re looking forward to making this happen on the Far West Side,” he said.
With so many big names in the mix, getting the green light won’t be easy. But Silverstein’s team is pushing hard, betting that the combination of local experience and big plans will set their proposal apart.
