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There’s no doubt that we live in a world that’s digitally-dominated and that’s something that most people accepted as a new normal. And although digital tools are consistently on the rise, it doesn’t mean that the other ones are no longer useful.
In fact, print media is still one of the most effective and viable ways to advertise your brand and its entire offering and that’s probably one of the main reasons why lots of marketers resort to it whenever they want to accomplish this.
Speaking of this, the world of print advertising tools is packed with numerous options that you can make use of for your marketing efforts, and if you do not have a clue which ones are most commonly leveraged, then just cast your eyes on the fact below.
Let’s Start With Leaflets
There are lots of marketing tools that are extremely effective, however, if you’re searching for top performers, then that’s precisely what you’ll get with leaflets. They have been around for a very long time, and it looks as if they still do not plan on leaving anytime soon.
So how can they be defined? Namely, they are foldable marketing materials that are full of useful information on different topics, in this case, your company. Many businesses these days, use them for advertising purposes because with them, they can quickly reach their target audience.
In addition, you can fold them as half-fold, z-fold, and tri-fold. Since they are generally pretty small, you can easily place them in a wallet or pocket. In comparison to the digital mails, leaflets have a much longer shelf life, increasing your chances of expanding your customer community, and boosting sales.
The Beauty Of Postcards
You are probably aware of the fact that due to numerous digital solutions, firms can now, easily connect and engage with their consumers, however, bear in mind that there are still lots of people who are not particularly fond of these methods.
There are those who still enjoy the appeal of traditional things, like postcards, which is one of the key reasons why seasoned marketing enthusiasts haven’t given up on them yet. Plus, when you take a look at wonderful custom postcard designs that are so soothing for the eyes, you are even more convinced that they must be integrated with other advertising tools. With them, you will not only engage with new consumers but reconnect with the old ones as well!
It doesn’t matter whether you’re the owner of a small company, or you run a larger corporation, in both situations, you will definitely benefit from postcards, because they are capable of leveling up your marketing campaign, and delivering a return on investment.
Uncover The World Of Booklets!
It seems as if booklets are overlooked for unknown reasons, although just like the aforementioned print materials, they can perfectly interact with your target audience. Generally speaking, they are intended for businesses that aspire to share extensive information with their prospective clients, while, simultaneously creating a fantastic blend of narrative depth with design. There are several types of booklets, and these are the most common:
- Marketing booklets – They are designed to advertise your services, products, and everything that your brand encompasses.
- Health & Wellness guides – If you are part of the healthcare industry, then you should surely make use of them because they are perfect for those who are continuously on the hunt for health tips and tricks, wellness practices, the latest medical treatments and many other pieces of information that are related to it. They are generally very educational and informative.
- Non-profit booklets- If you work in a non-profit organization and you would like to share some touching stories, help people within your community, or simply raise your voice on certain important things, then these are definitely for you.
- Training booklets – These are filled with extensive information for workshops or training programs and are intended for those who want to hone their skills, or acquire new ones. For example, if you run a cooking school, then you can employ these to add a bunch of delicious recipes, and even reveal some cooking secrets and techniques.
- Annual review booklets – These booklets may not be as widespread as the previously mentioned ones, however, they are ideal for business owners who love to gain an insight into the things they’ve accomplished over a certain period of time, financial performance, and goals for the future. With them, you can easily see what’s currently doing great and what could use some improvement.
Moving On To Catalogs
When done right, catalogs can actually be extremely efficient, providing an in-depth, tangible experience for your consumers. Even though there are marketing gurus who do not perceive them as “viable”, they are actually very convincing and effective and are able to retain loyal consumers.
If your market research is already done, then it’s time to shift all your focus to catalogs and to make sure you target people who could potentially be interested in your services and products and are always “invested” in your inventory.
Good Old Business Cards
In the business world, everything revolves around making a sensational impression, and if you’re striving for that as well, then business cards should definitely become your sidekick. They are practically considered mandatory among accomplished entrepreneurs.
They aren’t only intended for information exchange, but they will also help you broaden your network, and establish yourself as a leader in the business landscape. Make sure to leverage them to showcase the core values of your brand, and its authenticity.
Letters, Letters, Letters
You may use emails frequently to communicate with your business partners, customers, and employees, but sometimes, letters can be way more effective and are an excellent choice for companies that want to boost customer engagement and raise brand awareness. Of course, in order to be taken seriously, you need to ensure your letters are designed beautifully.
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If you think that print advertising is dead by any means, then you are seriously wrong. It’s livelier than ever, especially knowing that it isn’t only loaded with a bunch of awesome options, but is effective too!
